Netflix Confirms It Won't Join Apple's Streaming Service

Netflix says no to Apple's streaming service proposal

As of yesterday, Apple had risen 8.6%, whereas the NASDAQ Composite (QQQ) (COMP-INDEX) had risen 2.4% and Netflix had risen 1.5%.

The popular streaming platform does not seem to be interested in adopting Apple's revamp of its TV application for iPhones, iPads, and Apple TV boxes.

Netflix CEO Reed Hastings confirmed Monday that the company won't be selling subscriptions to its video service through a hub that Apple plans on launching, similar to one that Amazon already uses to sell video subscription services like HBO and Showtime.

"We prefer to let our customers watch content on our service".

Netflix has worked hard to protect its own brand and has failed to integrate with third-party applications or services, outside of TV manufacturer software.

He added that they will be able to make the video streaming industry better if they have great competitors.

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Because of this, it was clear the company was not going to get involved with Apple's new streaming service, as it wants to keep users in its own ecosystem.

Exactly how Apple will run the new platform we won't know until the big reveal on 25 March, but Apple has clearly stated its intention to grow its services business as hardware sales, particularly in iPhone, shrink.

"They are going to do some great shows".

In the past, Hastings has said that his favorite Netflix shows included "The End of the F--ing World" and "BoJack Horseman".

According to this new report, 43% of consumers also still split their loyalties and subscribe to both streaming and conventional pay television services. We have been competing with Amazon for many years. They do a good job, I am going to be envious. They're going to come up with some great ideas. And late a year ago, Netflix stopped selling subscriptions to its service via Apple's store.

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