The Game of Thrones Super Bowl ad was just flawless

Credit Illustration by Tam Nguyen  Ad Age

Beer industry and brewing experts say Bud Light's advertising tactic is playing on a public perception that corn syrup is unhealthy, by implying that it is added to other beers as a sweetener.

It was the crossover you never knew you needed: Bud Light and Game of Thrones.

The first was dubbed "Special Delivery", and showed a giant wooden barrel marked "Corn syrup" being delivered to the Bud Light kingdom, where it is indignantly declined.

Bud Light is touting that it doesn't use corn syrup, but that doesn't make it nutritionally much different from its competitors.

As you can see, MillerCoors fired a serious shot by pointing out that its products don't contain high-fructose corn syrup, while some of Anheuser-Busch InBev's do. "We think it is good for the beer industry as a whole to be transparent about what's in your beer", Andy Goeler, vice president of marketing for Bud Light, told USA TODAY.

As chance would have it, that's what happened. The premium cable channel came up with several different attention-grabbing schemes to get the word out, one of which was the 60-second Bud Light ad shown during last night's Super Bowl game that doubled as a Game of Thrones promo, with the famed "Bud Knight" meeting a violent end at the hands of The Mountain.

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"Bottom line: Many respectable brewers use a 'syrup, ' which is just a liquified form of starch for yeast to feast on more quickly, whether it be sugar itself, corn, rice, donuts, whatever".

Mark Bergkamp is a Kansas corn farmer. "They painted corn in a bad light", he explained.

"It was a marketing ploy, I get that". The statement says it's up to consumers "to decide what beer is right for them".

The brand's second one-minute Big Game ad not only provided fans with the by-now-expected "Dilly Dilly" message (albeit in passing, rather than as the focal point, as in past ads) - it introduced the phenomenally popular "Game of Thrones" (including its daunting character The Mountain, above) into Bud Light's own medieval setting.

A report on the US wind industry released Thursday by the American Wind Energy Association notes that the end of previous year was the third strongest quarter in the wind industry's history. "Wind power's record-setting 2018 proves you really can have it all", Tom Kiernan, CEO of American Wind Energy Association, said in the release.

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