CES 2019: New Software Aims To Crack Down On Netflix Account Sharing

The days of sharing Netflix passwords could be coming to an end

Up to a quarter of young people share passwords forvideo streaming services such as Netflix - but that could soon be a thing of the past. The software would combat "the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators".

The Credentials Sharing Insight software could have a major impact.

The company points to research that about one in four Millennials give other people their credentials for video streaming services.

Once data has been analysed, the streaming service can then decide the course of action for users believed to be sharing their passwords.

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"Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts", says the press release. Netflix allows its members to set up to five profiles on each account and limits usage of devices that can access Netflix at the same time by plans.

For example, the service can determine whether users are viewing at their main home and a holiday home, or whether they have shared credentials with friends or grown-up children who live away from home. Software company Synamedia says it can help providers target those who have gotten a little too comfortable giving out their passwords to friends and family. While practices like these do instill a habit of paying up for the content consumed, we are still a long way behind when it comes to subscribing to certain OTT service provider.

"A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US", Synamedia's CTO, Jean-Marc Racine, told The Verge. It might seem harmless, but it adds up to billions of dollars in losses for the streaming industry.

The year 2018 was really "the year" when 22-odd streaming services like Netflix, Amazon Prime Video and Hotstar drove much of the content giving an upthrust to viewers count on the web.

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