Cyber Monday: Here's What To Expect

Black Friday

Black Friday deals aren't always advertised as the cheapest ever price, but when we surveyed Which? members, 64% said they would expect prices to be at their lowest during a sale than they had been in the previous six months. However, a year-long study by Which? found that nine out of ten of the so-called deals are not the bargains that they are made out to be.

Which? monitored the prices of 94 popular products, including TVs, cameras and fitness trackers, that were on offer over Black Friday 2017, from six months before until six months afterwards.

When looking at the two-week period surrounding Black Friday itself, Which? found that three-quarters (76%) of products were cheaper or the same price at other times in the year, and 74% could be picked up for the same price or less in the six months after.

"Only rookies head out on Black Friday unprepared".

The 49-inch LG 49SJ810V TV was £599 on Black Friday from Currys PC World, but it was £20 cheaper from the end of December to mid-January, and again in April. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the United States this Black Friday.

A Sony Cybershot Superzoom compact camera was advertised as £189 with a claimed saving of £10 on Black Friday by Currys PC World.

Although there are some bargains out there, Which? advised shoppers to do some research before rushing out to buy on Black Friday.

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Generally, the same retailers that have Black Friday sales will try to keep customers coming back on Cyber Monday.

Unsurprisingly, retailers tend to put most of their marketing efforts toward Black Friday during November.

This year is no different for retailers.

So what's the secret?

Make sure to have a browse, because this is just scratching the surface. "Maybe not quite as early as you've seen in the past with large crowds, but as the day progresses it's very large crowds, we see a huge number of people that come out to the mall on Black Friday to get all of their shopping started".

New research from consumer group Which? has revealed that the overwhelming majority (87%) of products were actually cheaper at other times of the year. Some retailers are even calling it Cyber Week, so they'll be offering sale prices throughout the whole week of November 26 and in some cases, beyond.

If a deal looks too good to be genuine, then it probably is.

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