How to keep ads away from your Twitch Prime experience

Twitch Prime benefits are being cut as well

Just like with nearly every other entertainment platform, Twitch has announced that their Prime subscription service will be removing its universal ad-free viewing status, including advertisements for all new members starting September 14. If you have an annual subscription, or if you upgrade to one before September 14th, you will get ad-free viewing until your next renewal date. "As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits", the company wrote. You can still use your Prime subscription on any channel, but this won't disable ads on that channel unless the streamer has ad-free viewing for subscribers turned on.

Avid Twitch content consumers should know that ad-free viewing is going away soon because Amazon wants Twitch and content creators to make more money. Will you miss ad-free Twitch Prime? This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. Starting August 28, one of the membership's biggest games-related perks will shift from being a discount to an Amazon-specific bonus; instead of taking dollars off the price tag of a game, you'll get $10 back in Amazon credit when you pre-order from a select catalog of titles. (Twitch Prime comes free with Amazon prime subscriptions.) In most cases the difference will only be a couple of bucks, but as a matter of principle it's not a great look.

Is ad-free viewing still possible on Twitch?

More news: Maurizio Sarri: Chelsea not yet Premier League contenders

Of course, you can always sign-up for Twitch Turbo to gain ad-free viewing.

But just because Amazon is bringing ads to Twitch Prime doesn't mean you'll have to watch any adverts going forward. According to Twitch, it has offered Twitch Prime members more than $1,000 worth of free games and in-game loot for games like "Fortnite", "PUBG" and "Hearthstone". We'll see you in chat.

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