Champion Francesco Molinari hoping Open success will…

Getty Images  Francois Nel

He made one more birdie on the final hole by hitting driving that narrowly avoided a pot bunker, leaving him a lob wedge to 5 feet for a birdie that secured his place in history as Italy's first major champion.

It was an eventful final round at the British Open. Per Nielsen, NBC's deliveries marked a 32 percent improvement compared to last year's broadcast (4.91 million viewers).

He won the last of his 14 majors a decade ago since when he has been written off after a battle with injuries and personal problems.

Molinari won this year and is preceded by the 2017 victory of Jordan Spieth, who started poorly but bounced back to claim the Claret Jug.

For the third time this week Spieth struggled on the final four holes, dropping another two shots to add to the three that went by the wayside on the front nine. That was at Bay Hill in Orlando, where Woods made birdie on the 13th hole to get within one shot of the lead. "It's a different version", said World No. 8 McIlroy, who ended the British Open in a share of second place.

The former world number one, chasing his first major in four years, finished in a tie for second on six under, two shots behind victor Francesco Molinari. Molinari's streak of 37 holes without a bogey helped lead him to the two-stroke win.

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Spieth, who started the day in a three-way share of the lead with Kisner and Shauffele, crashed with a 76 to wind up equal ninth a further stroke back with United States countrymen Tony Finau (71) and last year's runner-up Matt Kuchar (72).

McIlroy outplayed Woods' even-par round of 71 by one stroke, and then denied that Woods was about to become the center of attention in golf again rather than have the focus be on the wealth of young talent the PGA has. I need to try and keep it in perspective because, the beginning of the year, if they'd have said you're playing The Open Championship, I would have said I'd be very lucky to do that.

That was an understatement. That he's able to play at all, let alone compete, is a testament to his indomitable will and relentless competitive streak.

"Playing with Tiger makes it even more special". According to iSpot.tv estimates, Mercedes racked up some 60.6 million impressions during Sunday's round, which works out to a very reasonable CPM of $25.60. "You see, those player agents". Callaway's agency record, Carlsbad, Calif. -based Taco Truck, directed the spot. Perhaps the Vardon trophy won't be going back to the USA after all.

Woods moved from No. 31 to No. 20 in the Ryder Cup standings with two tournaments remaining before the top eight qualify for the September 28-30 matches in Paris.

"I'm missing 10 (million)!"

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