Next Up at Amazon-Run Whole Foods: Half-Priced Halibut Steaks

Amazon Prime Members Are Getting New Discounts at Whole Foods

Amazon has been implementing perks for its Prime members in Whole Foods since it acquired the grocery chain over the summer.

Amazon has linked its Prime program with its first batch of Whole Foods Market stores, offering members of the shoppers' program a 10 percent discount on sale items and other deals on select grocery items.

However it seems that these discounts/perks will only be available to those who are living in Florida, so if you're not a Florida resident then we guess you'll be missing out on this for now. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

"We're thrilled for Whole Foods Market to be part of the Prime experience", said John Mackey, Co-founder and CEO of Whole Foods Market.

Amazon announced today it will begin offering exclusive discounts to Prime members who shop at Whole Foods - a move that's been expected since Amazon acquired the grocer previous year for $13.7 billion, and more recently shut down Whole Foods' rewards program and digital coupons. The more data the company has from its customers, the more it can strategically offer deals when purchases have weakened.

For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price.

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The company said last month that it had more than 100 million paying Prime members worldwide, but that was before it announced it was raising the membership fee to $119 from $99.

And in February, Amazon started using Whole Foods locations as depots for groceries delivered by the company's Prime Now quick delivery service.

Cold brew coffee at Allegro coffee bars: 50% off 16 oz.

Florida shoppers will be spending less paycheck shopping for organic groceries at Whole Foods Market. To learn more about Prime at Whole Foods Market, link your phone number or to try Prime free for 30 days, go to amazon.com/primesavings.

And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV. "Our merger with Amazon is helping to make that a reality". Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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